* Sorry, but I couldn't resist a Crosby reference.
I was more than a little irritated over the weekend - see Faith, Hope, Charity and Manipulation - by Microsoft's use of the Japanese disaster to give the Bing search engine a little extra exposure using a chaintweet technique:
How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.
- Paul McNamara for Network World: Microsoft apologizes for using Japan disaster to market Bing: Tweet tying company contributions to number of retweets causes uproar
- Kelly Fiveash for The Register: Microsoft says 'sorry' after Japan quake marketing gaffe: Opportunistic Bing tweet sparks anger online
David Harley CITP FBCS CISSP
ESET Senior Research Fellow